My entry into design began not in an agency, but in a screen-printing shop—translating ideas onto T-shirts, one print at a time. It was there I learned precision, process, and the value of making creativity tangible. Working with my hands taught me how design solves real-world problems, not just aesthetic ones.
A pivotal moment came when a client approached me for branded hats. His logo—overly complex—wasn’t suitable for embroidery. I offered to simplify and redesign it, preserving its identity while making it functional. That project marked a turning point. I discovered a passion for brand identity rooted in clarity, utility, and meaning.
That early experience continues to inform my work as an art director today. My approach is driven by purpose over decoration—design that tells stories, connects with people, and endures. My path may have been unconventional, but it shaped a perspective centered on craft, creativity, and cultural intention.