The bottle was crafted to stand apart through deliberate reduction. The logo grid was meticulously applied, positioning the lily flower to be revealed from a top view —offering a quiet, intentional moment of discovery.
The video above documents the development of the logo, inspired by the French national flower—the lily. The mark incorporates two abstracted petals, symbolizing both the rare 2% of champagne producers committed to organic methods and the shared experience between two people. At its core, the logo blends floral and heart motifs to
reflect the brand’s values of connection, purity, and intentional craftsmanship.
reflect the brand’s values of connection, purity, and intentional craftsmanship.
This T-shirt was designed for the Champagne House’s in-house restaurant, featuring a graphic treatment inspired by champagne bubbles. The design offers a minimal yet playful nod to the brand’s core experience.
This campaign distills the brand’s core message: Inspired by bouquets. Made for giving. It celebrates the act of intentional generosity and the shared experience of champagne. The name Douzain—French for “dozen”—is a quiet tribute to the tradition of gifting, reimagined through the lens of organic craft and meaningful connection.
Approach
I led a six-month collaboration with a 3D designer
to develop a custom bottle that stripped away the conventions of traditional champagne packaging. Instead of foil and ornate labels, I focused on form and feeling. Inspired by a flower vase, the bottle's curves evoke the organic elegance of a lily. Viewed from the top, the logo grid aligns perfectly with the petal-inspired structure—a hidden reward for
the observant.
to develop a custom bottle that stripped away the conventions of traditional champagne packaging. Instead of foil and ornate labels, I focused on form and feeling. Inspired by a flower vase, the bottle's curves evoke the organic elegance of a lily. Viewed from the top, the logo grid aligns perfectly with the petal-inspired structure—a hidden reward for
the observant.
We designed a brand mark that captures three core ideas:
The 2%—a nod to Douzain’s rare place in the region
The lily flower—symbolizing purity and French heritage
The love particle—a subtle reminder of connection and giving
Packaging System
The minimalist bottle acts as the hero. The design removes unnecessary layers, letting the silhouette and material speak. With no outer label, the identity is integrated directly into the bottle’s form. Distinctive, tactile, and elegant—it’s made to be held, gifted, and remembered.
Champagne House Concept
To complete the brand experience, I conceptualized a physical champagne house inspired by the lily’s life cycle. The concept, titled “From Ground Up,” begins underground where visitors witness the fermentation and bottling process—a tribute to the unseen labor behind the craft.
Above ground, the space opens into the world’s largest lily garden. Here, champagne carts, flower-lined paths, and minimalist seating invite guests to celebrate Douzain in its natural element—shared joy in nature. The house is a living embodiment of the brand’s message: organic, rare, and meant to be enjoyed together.
Challenge
In a saturated luxury market, Douzain needed a design system that could stand out without shouting. The challenge: visually distill the brand’s values of purity, rarity, and shared experience—all while maintaining a sense of timeless French elegance.
Results
Douzain’s reimagined design system helped define a new category of organic luxury. Every brand touchpoint—from the physical bottle to the architectural experience—was intentionally crafted to feel meaningful, rare, and rooted in nature.